iPhone XS and iPhone XS Max Launch Strong [Report]

Consumer Intelligence Research Partners reports that the iPhone XS and iPhone XS Max saw a strong launch last quarter resulting in the highest US-WARP ever. While the new iPhones were only available for ten days of the fiscal quarter ending September 29, 2018, they accounted for 8% of US iPhone sales for the entire quarter. The iPhone X accounted for 14% of sales and the iPhone 8 and iPhone 8 Plus, were 16% and 17% of sales, respectively.

“The iPhone launch quarter is always tricky to understand, and this one is trickier than others” said Josh Lowitz, CIRP Partner and Co-Founder. “This year, Apple launched iPhone XS and XS Max, the two most-expensive models, at the end of the quarter. Last year, Apple launched the more-expensive iPhone X in the following quarter. So, during the quarter ending September 29, 2018, Apple had an unprecedented ten models to track. The iPhone XS and XS Max performed similarly to the iPhone 8 and 8 Plus did in their similar launch quarter last year.”






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