Apple TV Falls Further Behind Connected TV Rivals [Chart]

The Apple TV is falling further behind its rivals and will continue to do so, according to a new report from eMarketer.

The use of connected TV devices is soaring with 168.1 million people in the US using an internet-connected TV this year, up 10.1% over 2016. Notably, Smart TV users will make up nearly half that number, with 81.2 million users in 2017. That's a sharp increase of 30.8%. The surge of Smart TV users has led eMarketer to revise down its forecast for third party connectivity devices.






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