Apple has budgeted about $1 billion to procure and create original content over the next year, according to the WSJ.Combined with the company’s marketing clout and global reach, that immediately makes Apple a considerable competitor in a crowded market where new media players and traditional media companies are vying to acquire original shows. The figure is about half what Time Warner Inc.’s HBO spent on content last year and on par with estimates of what Amazon.com Inc. spent in 2013, the year after it announced its move into original programming.
It's said that Apple could acquire and produce up to 10 television shows, offering high-quality video similar to HBO's 'Game of Thrones'. Former Sony executives Jamie Erlicht and Zack Van Amburg will start working this month from Apple's Los Angeles offices, taking over programming responsibilities from the Apple Music team.
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