Apple Joins Alliance Working on New AV1 Video Codec as Founding Member

Apple has joined the Alliance for Open Media as a founding member.

Launched in 2015, the Alliance for Open Media is a Joint Development Foundation project formed to define and develop media codecs, media formats, and related technologies to address marketplace demand for an open standard for video compression and delivery over the web.

It aims to deliver a next-generation video format that is:
● Interoperable and open;
● Optimized for Internet delivery;
● Scalable to any modern device at any bandwidth;
● Designed with a low computational footprint and optimized for hardware;
● Capable of consistent, highest-quality, real-time video delivery; and
● Flexible for both commercial and non-commercial content, including user-generated content.





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