Apple iPhone X Accounted for 20% of US iPhone Sales in Q4 2017 [Chart]

Apple's flagship iPhone X accounted for 20% of US iPhone sales in Q4 2017, according to analysis from Consumer Intelligence Research Partners.

CIRP finds that the new iPhone 8, 8 Plus, and X accounted for 61% of total US iPhone sales in the quarter, with iPhone 8 at 24%, iPhone 8 Plus at 17%, and iPhone X at 20%.

“At 61%, the three newest iPhone models together represented a somewhat smaller share of total US iPhone sales in the quarter, compared to 72% for the iPhone 7 and 7 Plus a year ago,” said Josh Lowitz, CIRP Partner and Co-Founder. “Yet, comparisons to earlier launches are tricky at best. First, iPhone X wasn’t available for the full quarter. The Apple model pie is further divided, as they now offer eight models, the most ever. And, Apple launched the new phones on a different schedule, announcing three new models at once, but delaying the launch of the most advanced and expensive one, iPhone X, for five weeks following the launch of iPhone 8 and 8 Plus.”





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