Apple is reportedly planning to discontinue the iPhone X later this year; rather than keep it around at a lower price when the new model launches, according to KGI Securities analyst Ming-Chi Kuo.iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X's price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model. Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1" LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018.
Later this year, Apple is expected to introduce three new iPhones: a 5.8-inch OLED model, a 6.5-inch OLED model, and a 6.1-inch LCD model. These models are all expected to feature Apple's notched design and TrueDepth camera. Kuo says that after these devices launch, Apple's 'real super cycle' will kick in.
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