
With the cutting-edge Next-Gen Platform, users get the ultimate entertainment experience, including hyper-personalization, recommendations and voice control, as well as seamless integration of content across linear, over-the-top (OTT), on-demand and DVR platforms for multiscreen capabilities. This helps service providers reduce churn, drive customer engagement, stay ahead of the competition and own the customer experience by bringing calm to a world of increasing entertainment chaos.
“User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates. “Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”
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