iOS and Android Loyalty Rates Reach All-Time High [Chart]

Loyalty rates for Apple's iOS and Google's Android have reached an all-time high, according to Consumer Intelligence Research Partners.

Based on research for the calendar quarter ending December 31, 2018, CIRP found that Android accounted for 62% of U.S. activations and iOS accounted for 37%.

“Apple launched its new phones in the fall, so iOS historically has a higher market share in the December quarter,” said Josh Lowitz, Partner and Co-Founder of CIRP. “Looking at the past five December quarters, we see that Apple has not matched the high of the 2014 iPhone 6/6 Plus launch in the past four years. Apple’s 37% share this year was slightly below the 39% in the December 2017 quarter, which is consistent with Apple’s own announcement of softer sales in the December 2018 quarter.”





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