Nike Unveils Power Lacing 'Nike Adapt BB' Basketball Shoes That Can Be Controlled With Your iPhone [Video]

Nike has unveiled new Nike Adapt BB basketball shoes featuring an advanced power-lacing system that's controlled via your smartphone.

“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience."






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