Only 10% of iPhones Are Sold via Apple Retail [Chart]

Only 10% of iPhones are sold via Apple Retail, according to research on Apple's retail sales business by Consumer Intelligence Research Partners.

CIRP found that depending on the product the share of sales at Apple's retail stores and website varies considerably.

In the overall market, Apple Stores and Apple.com sell the highest proportion of Mac computers, at 38% in the past 12 months. Apple Stores and Apple.com’s share of iPad sales is next highest, at 20% in the same time period. Apple has the lowest share of iPhone sales, in the same time period.





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