The most lucrative feature of Apple's new iPhone XS is its Nand storage chip, reports Bloomberg. The new iPhone XS models come with up to 512GB of storage, 64 times what the original iPhone had. To get 512GB of storage instead of the base 64GB, you'll need to cough up an additional $350. It's here that Apple is making some serious profit.Despite a significant drop in the price of storage. Apple is not passing those savings on to its customers.
Apple Inc. charges customers a lot more for this storage than it pays suppliers, and it hasn’t reduced the markups for higher-capacity options or provided a way for customers to add storage later, even though component prices are falling sharply.
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