Apple used real fire, water, and vapor elements to create its new Apple Watch Series 4 faces; rather than render them.Alan Dye, Vice President of User Interface Design at Apple, told Cool Hunting that "it’s more of a story about the design team. We could have done this digitally, but we shot this all in a studio. It’s so indicative of how the design team works—bringing our best and varied talents together to create these faces."
When asked how these concepts were chosen, Dye said that "in terms of design in general, for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process."
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