

I've heard it in 2001. I've heard it in 2005 and seven and eight and ten and twelve and thirteen. You can probably find the same quotes from the same people over and over again and I'm not defensive on it. This is America and you can say what you want but I'm giving you my my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is is something that is probably underappreciated.
When asked if he was surprised with the market reaction to Apple's decision not to reveal iPhone unit sales and it's lower guidance, Cook said:

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