Apple is planning to launch its original programming in early 2019, according to a new report from the New York Times. The company has made deals for twelve projects since October, with nine of them being straight-to-series orders, skipping the pilot episode stage.Following its lackluster Planet of the Apps show, Apple hired veteran television executives Zack Van Amburg and Jamie Erlicht away from Sony Pictures Television. The two executives began building Apple Worldwide Video from the ground up, expanding it staff to about 40 people and opening divisions for adult dramas, children's shows and Latin American and European programming.
Working with a budget of around $1 billion, Apple made deals with Reese Witherspoon (three shows), Steven Spielberg, Damien Chazelle, M. Night Shyamalan, Jennifer Aniston, Octavia Spencer and Kristen Wiig.
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