
In an investor note obtained by MacRumors, Daryanani says the current iPhone X has experienced "limited success" at $999 and suggests that lowering the base price by $100 could improve sales. Recent reports have indicated that the second generation iPhone X will cost Apple less to manufacturer which could give weight to a price drop.
This is what pricing for the next iPhone might look like based on Daryanani's note and rumors of a cheaper 6.1-inch LCD model:
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