Apple May Allow Publishers to Use Their Own Ad Serving Tech on Apple News

Apple may soon allow publishers to use their own technology to serve ads on Apple News, reports Ad Age. Publishers have long complained that while Apple News has an audience it does little to contribute to their revenue.

Currently, publishers can set up ad campaigns to run in Apple News articles; however, it requires a lot of additional effort.

To fix that and keep media partners happy, Apple plans to allow publishers to use the ad tech they already employ on their sites, such as Google's DoubleClick for Publishers, to deliver ads into Apple News. That would potentially let media partners make as much money from views in Apple News as they do on their own sites, without as much additional effort as the current approach.





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