Apple Responds to Open Letter From Angry Advertisers



Apple has issued a statement in response to an open letter from advertisers angry about the new Intelligent Tracking Prevention feature in Safari. The feature prevents cookies from being used in a 3rd-party context after 24 hours, limiting the ability of advertising companies to retarget ads to users or recreate your web browsing history.

Here's the open letter from advertisers via AdWeek:

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September 14, 2017





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