Apple has lowered its forecasts for the HomePod and cut orders for the smart speaker due to lackluster sales, reports Bloomberg.At first, it looked like the HomePod might be a hit. Pre-orders were strong, and in the last week of January the device grabbed about a third of the U.S. smart speaker market in unit sales, according to data provided to Bloomberg by Slice Intelligence. But by the time HomePods arrived in stores, sales were tanking, says Slice principal analyst Ken Cassar. “Even when people had the ability to hear these things,” he says, “it still didn’t give Apple another spike.”
During its first 10 weeks of sales, the HomePod captured 10% of the smart speaker market, compared to 73% for Amazon and 14% for Google. Three weeks after launch, the HomePod slipped to about 4% of the smart speaker market. By late March, Apple lowered sales forecasts and cut some orders with Inventec, a source tells the site.
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