iATKOS | United Kingdom: Apple Named World's Most Valuable Brand for Sixth Consecutive Year [Chart]

Apple has been named the World's Most Valuable Brand for the sixth consecutive year. Interbrand announced that Apple, Google, and Amazon topped its 2018 Best Global Brands earlier today.

For six consecutive years, Apple and Google hold the top positions. Apple’s brand value grew by 16 percent to USD $214,480m, and Google’s brand value by 10 percent to USD $155,506m. Amazon achieved 56% growth and is the third brand to achieve a 100 billion dollar brand valuation (USD $100,764m), as well as the top performer among 28 brands with double-digit percent growth. Following Microsoft at #4 (USD $92,715m), are Coca-Cola (USD $66,341m), Samsung (USD $59,890m), Toyota (USD $53,404m), Mercedes-Benz (USD $48,601m), Facebook (USD $45,168m). McDonald’s (USD $43,417m) returns to round out the Top 10.

“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, Global Chief Executive Officer of Interbrand.