iATKOS | United Kingdom: Apple Badly Wanted to Lock Down the New York Times or Washington Post for Apple News+ [Report]

Apple badly wanted to lock down the New York Times or the Washington Post for the launch of Apple News+, according to Vanity Fair.

In a new report, the site details how the Cupertino company began to court both publications last spring after acquiring the Texture magazine app.

“They put a tremendous amount of pressure on,” one source said. “Eddy Cue was in and out of their offices really trying to woo them.” Cue’s elevator pitch, according to people familiar with the discussions, was, “We’ll make you the most-read newspaper in the world.”