Survey Finds Nearly 25% of Windows Users Plan to Switch to Mac in the Next 6 Months

A recent survey conducted by Verto Analytics found that nearly 25% of current Windows users plan to switch to Mac within 6 months.

According to the results of the Verto Smart Poll, nearly all (98% or more) current Mac owners intend to stay with Macs as their next computer. However, nearly 21% of current Windows laptop owners and 25% of current Windows desktop owners responded that they intend to switch to a Mac within the next six months.

And of those current Windows owners, consumers in the upper income bracket (those with an average income of $150,000 or more) showed the highest likelihood of switching to a Mac: 20% of respondents intended to switch. Lower income groups (those making $20,000 or less annually) also report higher probability of switching to Mac: about 14% of these respondents intended to switch. However, a further drilldown shows that these lower income respondents are also in their teens or twenties, suggesting parental assistance.





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