Vevo, a popular destination for watching music videos, is planning to shut down its consumer facing website and its mobile apps for iOS, Android, and Windows, reports Variety. The company announced plans to phase out elements of its owned and operated platforms in a blog post today.Moving forward, it appears that Vevo will focus on selling ads against its YouTube videos and invest in original content.
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Going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities. Our catalog of premium music videos and original content will continue to reach a growing audience on YouTube and we are exploring ways to work with additional platforms to further expand access to Vevo’s content.
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