A Loup Ventures survey of U.S. consumers suggests that demand for the next iPhone cycle will slightly outpace investor expectations. The survey of 530 customers supports their expectation of 3% iPhone unit growth in FY19 compared to street expectations of 0%.Highlights:
● This survey showed a surprisingly high intent to upgrade, suggesting 48% of current iPhones owners intent to upgrade to a newer iPhone in the next year, compared to 25% in June of last year.
● This 48% is an outlier, and therefore should be tempered (intent to buy vs. actual purchase conversion varies cycle to cycle), but the survey is nonetheless a positive indicator of upcoming iPhone demand.
● 19% of Android users surveyed indicated they plan on switching to an iPhone in the next year, compared to 12% last year.
● Survey’s bottom line: there is greater interest in this upcoming iPhone cycle than we had anticipated.
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