
Nadhani says the company couldn't find a way to become profitable over the long tern due to competition from a number of high quality free apps available from Apple, Google, and Microsoft.
It was a tough business decision. We explored various business models but couldn’t successfully figure out profitability & growth over the long term. It was hard; the market for premium consumer mail apps is not big enough, and it faces stiff competition from high quality free apps from Google, Microsoft, and Apple. We put up a hard and honest fight, but it was not enough to overcome the bundling & platform default advantages enjoyed by the large tech companies.
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