Best Buy has stopped selling unactivated iPhone X and iPhone 8 devices following customer backlash over the company's pricing.Best Buy was charging a $100 premium to customers who wanted to purchase the iPhone without a carrier plan. The company claimed flexibility 'has a cost'. Essentially, it was charging customers to offset payments it receives from carriers for selling a device already set up to work on their network.
Not satisfied with the damage to its PR, Best Buy has decided that rather than settling for the profit from selling a full price unactivated iPhone, it will just deny customers the flexibility.
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