Nike has announced a new Nike Fit feature that uses AR and a smartphone to perfectly measure your foot size.The scanning solution uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know your truly perfect fit for each Nike shoe style.
When shopping in the Nike app you'll be presented with a new option asking you to try Nike Fit when selecting your shoe size.
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