iATKOS | United Kingdom: Apple Releases New Beats Studio3 Wireless Headphones With W1 Chip [Video]

Apple today announced the release of new Betas Studio3 Wireless headphones featuring its W1 chip.

Introduced in 2008 as the brand’s first product, the original Beats Studio disrupted the industry and made premium over-ear headphones a popular tech necessity for people around the world. Now with Beats’ newest offering, you can enjoy everyday activities with the new and proprietary Pure Adaptive Noise Canceling (Pure ANC) technology so you hear more of what you want and less of what’s around you. Beats Studio3 Wireless has the Apple W1 chip, which means you also get proximity pairing, seamless switching between Apple devices, industry-leading Class 1 Bluetooth connectivity, exceptional battery life and Fast Fuel charging.

“Beats Studio3 delivers with a level of sophistication in both technology and audio fidelity beyond anything we’ve ever brought to market," said Luke Wood, president of Beats by Dr. Dre. “Since our brand’s inception, we’ve strived to fix the degradation of sound heightened by the commodification of consumer electronics. Now with the right vision, team and resources, we see technology enabling the perfect sound experience in Studio3.”